With video becoming the prevailing force in today’s digital landscape, it’s easy to see that video technologies have become integral to business success. In this guest post, Sanket Shah, founder of InVideo, offers some insight into how video helps leaders transform their organizations into great places to work.
The world is changing rapidly, at a pace we have never seen before. Technology has completely shifted how business is conducted. In recent years, companies nationwide have been embracing video as a way to improve collaboration, communication, and even productivity throughout their company.
Video has evolved from its early days of being only telecasted to now being available in various forms. These include videos on YouTube, Vimeo, video conferencing such as Skype, Google Meet, and short videos on social media platforms such as Facebook, Instagram, etc.
With the rise of video tools, creating and editing videos has become easier than ever before. Novices and professionals alike are editing videos to make their videos look more polished, creative, and appealing. In this article, we’ll be looking at how video technology is becoming an essential part of every company’s overall success and not just an important aspect of any workplace.
1. Videos Are Effective for Collaborating Remotely
Video technology is a very efficient way to gather information and have virtual meetings with people from all across the globe. It’s becoming easier and more commonplace every day for companies to conduct their business in this manner. By connecting people from different parts of the world together via digital technology, it lets people connect seamlessly.
Even with remote and hybrid workplaces becoming the norm, video allows employees to interact and observe each other’s reactions and body language across continents. In this way, it’s also easier to truly find out what someone is saying as opposed to reading something off of an email. When used for official communication, video offers a safe environment for people to share their ideas and thoughts without having to worry about repercussions such as someone misunderstanding them.
2. Videos Enhance Employee Engagement in Remote Workplaces
With a video technology, it’s very easy to involve a large number of people at the same time. Whether it’s a webinar, an educational presentation, etc., a video makes everyone feel like they’re part of the discussion. It is the best way for people to share ideas and even brainstorm together seamlessly.
Today’s video conferencing software also allows you to record online meetings, which anyone can access at any time. Thus, video allows for remote collaboration and access and saves them time, money, and energy spent travelling to meetings and seminars that happen just once or twice a year.
These videos create a genuine, personal connection between the creator, collaborators, and viewers, allowing for a more in-depth, detailed conversation. Furthermore, you can use video editing tools available online to cut out unnecessary parts and make the video more concise, compelling, and useful for official communication.
3. Video Gives Employees the Opportunity for Self-Development
With a video, there is a visual representation of what is said rather than just a written transcript. It allows employees at different levels to better visualise what they are being asked to do and how to go forward with it.
Video technology is also very effective when it comes to employee training and development. It allows for a better understanding of how, why, and when something needs to be done. It also gives employees the chance to learn different skills on their own time and from the comfort of their own homes. For example:
A webinar is an online presentation or seminar. These are necessary to create more effective, educational interactions — usually one-way interactions — between employees and those in managerial or leadership positions. A webinar is a very effective way for companies to provide training to a larger number of employees at once.
This system allows for real-time communication through video and audio over the internet. It makes it easier for employees in different parts of the world to communicate with each other directly. Participants can interact with each other through audio, video, presentations, and chat features.
Recording is a function available on video conferencing software that allows for recording online meetings. Employees can watch these recordings again at any point in time. They can also be accessed by others who couldn’t attend the meeting. Thus, videos allow companies to save time and resources by recording important sessions, discussions, meetings, or conferences which can be referred to again in the future.
4. Video Helps Promote a Company’s Brand
Video has become an essential and integral part of the social media world. It allows companies to reach out to an audience far more effectively than just through text or image content. Videos can create a more engaging and exciting experience for viewers, which keeps them coming back for more. This ability of video makes it an ideal way to market products and services to a global audience. With video technology being so impactful in the fields of education, business, marketing, it has become a very important tool for the workplace.
Video is becoming a crucial part of many companies’ success and is used for a variety of different purposes. Its uses are ever-expanding, and it can be highly beneficial for many different types of businesses. Videos can be used for different purposes in the workplace, from informational, promotional, and educational purposes to interactions with clients or employees.
It can be a very effective tool for any employer. If used correctly and strategically, it can help expand the reach of the business, establish new relationships, create a sense of family and community, and provide others with the opportunity to have their voices heard.
Sanket Shah is the founder of InVideo. InVideo serves millions of users from ~190 countries and has raised $20M+ from the likes of Sequoia Capital and Tiger Global. We believe the future of video creation is in the browser, across devices, and collaborative.
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