How can remotely working parents find more balance between their work and personal lives? In this guest post, Ron Stefanski, a marketing professor, shares digital marketing hacks that work from home parents can use to stay on top of their tasks while maintaining a healthy work routine.
Due to the advent of the global pandemic, many companies went fully remote practically overnight. According to reports, in 2021, 52% of the US labor force was working from home at least once a week, which means that this is no longer just an experimental work model, but it’s something that is here to stay.
However, many employees suddenly found themselves faced with the challenges that come with working from home. Parents, in particular, had to quickly adapt to find ways to bring a balance to their work-life environment. On the one hand, remote working allows you freedom, flexibility, and even savings in childcare costs. You get to work in cozy clothes and avoid commuting while spending more time with loved ones.
On the other hand, you need to work very hard to preserve the paper-thin divider between your work and home life. For example, there’s no real boundary between “work” and “leisure.” Also, your work isn’t as immediately visible in a work from home situation, as it is in a traditional office context.
You have to have the willpower to get things done without someone standing over your shoulder. But it’s harder to maintain a normal level of productivity when you’re trying to get your career off the ground with little kids. Read on to discover seven digital marketing hacks that remotely working parents can use to make their life easier.
1. Use Time Management Apps
There are many tips, resources, and tools to help you make the switch to working remotely. However, all the tips and tools in the world won’t help you transition successfully if you don’t know how to manage your time effectively. The first thing you need to do is track your time.
Make sure you understand exactly how you actually use your time so you know where improvements can be made for more effective use of the hours in your day. Fortunately, there are a lot of online tools you can use to help you in this regard. For example, a simple time tracker will help you keep your projects on track. It will allow you to finish your tasks in record time and be more productive each day.
A time tracking app can also help you highlight inefficiencies and distractions that occurred throughout your workday. This way, you’ll be able to develop and maintain healthy work patterns that allow you to optimize your work hours and offset any imbalances that occurred due to the new work from home situation.
This is a simple, yet extremely effective solution for non-desk employees. Best of all, these types of apps are easy to use, and you can find free ones (or at least ones that offer a free trial).
2. Automate Workflow Processes with Email Marketing Software
When working from home, you may find yourself emailing more than you ever have before. Since you’re not seeing all your other coworkers in person, you have to do more of your communication online. However, this increase in email volume can be a huge time drain unless you manage it effectively.
The next step in optimizing your work from home environment is to use email automation to streamline your workflow processes. Again, you’ll find tons of different tools and apps to cater to all your email needs. For example, MailChimp allows you to set up automated email marketing workflows for free. You can do this using the platform’s simple interface that requires no coding knowledge.
Select triggers, conditions, and actions to save time and ensure that emails are sent to the right people at the right time. This will help you improve your communication and productivity by allowing you to get more done in less time. Now, that your work email is on your home device, you don’t leave it at the office after work. Hence, you need to ensure you avoid mixing personal and work emails by using separate email identities or personalities.
Pro Tip: As a stay-at-home parent, you can also use email marketing software to help you track your kids’ online activity. Integrate a parental monitoring app that allows you to oversee your child’s home/computer activity. This way, you’ll get email alerts with updates/copies of all their web use, chats, emails, etc.
3. Use Social Media Management Tools
The importance of social media for work-at-home parents cannot be overstated. Social media will allow you to communicate easily with coworkers and improve teamwork. You’ll be able to strengthen workplace relationships, share ideas, engage with other like-minded people in your space, and create opportunities for yourself by enhancing your professional networking.
However, managing your social media activities can prove to be an extremely challenging task. For example, some work-at-home parents find themselves spending hours trying to find the best content to post on their profiles, researching the best time to post, monitoring brand keywords, etc. Also, as much as social media brings benefits to your work environment, it can also be a source of problems, such as lower productivity, technical/security risks, and more.
That’s where social media management tools come in. With the right tools, like HootSuite or Buffer, you can maintain engagement and boost your social media presence without spending endless hours on it. You can schedule your social media content easily and manage a wide range of other social media activities, such as curating content, and much more.
4. Build and Monetize a Branded Website
Another important digital marketing hack you can use as a remote working parent is to build and monetize a branded website. This is a good way to create passive income and gain independence from a traditional active work environment. Not only will this help you bring in more money, but it will also allow you to spend more time with your loved ones.
Creating your own brand website also comes with a ton of other benefits. It’ll make you more visible online and you’ll be able to better leverage your network. You’ll become more easily identifiable in person, and you can leverage your brand to develop long-lasting partnerships.
People will trust you more, and your online relationships will flourish because of it. You’ll have a higher perceived value and you’ll be able to differentiate yourself from the competition. How can you monetize your website? Well, there are many different ways to go about it, including the following:
- Blog content creators have varied revenue streams, including sponsorships and ads, affiliate marketing, speaking engagements, info products, and more.
- YouTube creators can monetize in a few different ways, including YouTube display ads within and alongside videos.
- Podcast creators can monetize through sponsorships and ads or use their podcast shows as a means to drive conversions in various other areas.
- Info product creators can simply charge a fee and then provide access to the resource on offer.
- Online course creators can charge for access or enrollment to the course. Fees can be broken up into installments, a monthly/yearly subscription, or a single one-time fee.
- Video game streaming content creators can monetize through subscribers on Twitch, Patreon, or other platforms.
When you begin monetizing your site, it’s normal to first spend more than you receive in revenue. This is the investment you put into your business, and if you stick with it, you will see a decent ROI.
But to cut variable costs associated with building and monetizing these revenue streams, it’s always best to focus on just one until you see a decent amount of passive income. Small steps and iterative changes are the key to long-term success and passive income generation as a remotely working parent.
5. Outsource Content Creation
This digital marketing hack is particularly useful for remotely working parents who have to create a lot of content on a regular basis. You can outsource blog writing, content creation, and other tasks as a way to help you decrease time focused on work.
Whether you spend time creating content for your own blog, podcasts, social media, or any other channel, it’s a good idea to outsource many of the content creation tasks. Outsourcing is a flexible option that allows you to benefit from fresh ideas and different viewpoints. Accordingly, you can produce high-quality content faster and more efficiently.
You’ll be able to get your content created by industry experts, which allows you to expand your business and reach a much wider audience. Here’s a quick summary of some of the most prominent advantages of outsourcing your content creation:
- Work with subject-matter experts who can provide a fresh new perspective on different topics
- Get more done faster and more efficiently (consistent content + better returns)
- Free up your time so you can focus on more important business activities
- Reduce the costs of hiring full-time content creators
- Grow and scale your business faster by publishing more content on a frequent schedule
6. Use Messenger, Telegram, and Other Social Messaging Apps
When we are navigating from home, as opposed to the office, communication can take on a different meaning. You no longer have the option of walking to a colleague’s cubicle to ask a quick question. Neither do you have the luxury of taking a 10-minute coffee session where you can mingle with teams from different departments.
Now, you need to rely on communication tools to help you make up for the absence of those types of interactions. That’s why it’s important to choose the right tools to help you communicate more effectively, not only with your employers, teams, and work colleagues, but also with your family and friends.
Tools like Messenger and Telegram or other related social messaging apps are perfect for creating groups. You can even integrate interactive elements, such as GIFs, memes, videos, image sharing, etc. to make these types of communications more fun.
7. Allow for Downtime
This isn’t a digital marketing hack, per se, but it’s an important point to remember. As a parent working from home, you always need to make time for yourself. As you already know, working from home while still being responsible for childcare can prove to be an extremely challenging process.
Finding any available quiet time and space can work wonders for your productivity. You need to be able to get a breather for yourself every once in a while.
It may seem counterproductive to take time off work in order to be more productive. Nevertheless, it actually makes sense when you consider how stress and anxiety can weigh you down and cause depression, fatigue, and lack of motivation over time if not addressed. You are more likely to maintain a normal level of focus and productivity if you can take a break from the rush of the day and schedule some time for yourself.
Finding the Balance
These days, working from home doesn’t have to be daunting. If you are a parent working remotely, use these tips and resources to help you juggle it all. As a result, you can stay organized, increase productivity, and maintain a great work-life balance while working remotely.
Ron Stefanski is a website entrepreneur and marketing professor who has a passion for helping people create and market their own online business. You can learn more from him by visiting OneHourProfessor.com. You can also connect with him on YouTube or Linkedin.
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