Account Based Marketing Lead

Job Summary

Owning the account-based marketing strategy for the Strategic segment, the full-time Account Based Marketing Lead will generate and accelerate pipeline for high-revenue potential customers through omni-channel campaigns and collaboration with sales teams, all while working remotely.

Key responsibilities

• Develop and execute account-based marketing strategies to drive pipeline growth for the Strategic sales team
• Collaborate with sales teams to define target accounts and create tailored omni-channel campaigns
• Measure and analyze campaign performance and pipeline results to inform future marketing efforts

Required qualifications

• 6-8 years of experience in account-based marketing within a high-growth environment
• Proven track record of executing and measuring 1:1 and 1:few ABM campaigns across multiple channels
• Experience generating pipeline directly for a sales organization
• Strong understanding of B2B buying cycles and marketing's role in pipeline development
• Ability to leverage data for decision-making regarding campaign performance and strategy adjustments