Analytics Implementation Specialist
Job Summary
A company is looking for an Analytics Implementation Specialist responsible for developing and implementing analytics and tagging strategies across digital properties.
Key Responsibilities
- Manage data governance of tag management solutions and ensure accurate data capture
- Operate as the subject matter expert on web analytics and digital tagging, enhancing existing tracking
- Collaborate with internal and external teams to test and deploy new tracking solutions
Required Qualifications
- 2+ years of experience with tag management solutions (e.g., Google Tag Manager, Adobe Experience Platform Tags)
- Expertise in web analytics tools, such as Adobe Analytics and GA4
- Familiarity with digital media channels, including Paid Search, Display, and Social
- Adept at writing and reading JavaScript, JQuery, CSS, and HTML
- Working knowledge of server-side, 1st party data, and enhanced media collection
COMPLETE JOB DESCRIPTION
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