Audience Development Strategist

Job Summary

A company is looking for an Audience Development Strategist.

Key Responsibilities:

• Planning, executing, and managing audience and traffic acquisition strategies and partnerships
• Negotiating contracts with lead and data partners
• Exploring new distribution platforms to extend reach via third-party platforms, social partnerships, etc

Required Qualifications:

• Experienced audience development strategist in media companies
• Understanding of traditional audience development channels and analytics
• Able to design, run, and interpret A/B tests
• Knowledge of using and pulling reporting from analytics platforms
• Ability to transform and analyze data using Excel, Google Sheets, etc