BI Reporting Analyst

Job Summary

A company is looking for a BI Reporting Analyst.

Key Responsibilities:

• Design and conduct incrementality measurement for cross-channel marketing campaigns
• Perform deep-dive business analysis using statistical and predictive modeling techniques
• Create dashboards, scorecards, and reports to track campaign performance and present insights to senior leadership

Required Qualifications:

• Prior experience in paid marketing channels, media optimization, and statistical analysis
• Proficient in SQL, Python, ETL, and Statistical Analysis System
• Foundational understanding of incremental marketing measurement techniques
• Ability to manipulate and analyze large datasets to derive insights
• Comfortable working in a fast-paced environment and collaborating with cross-functional teams