Content Marketing Manager

Job Summary

A company is looking for a Content Marketing Manager to develop and execute a comprehensive content strategy.

Key Responsibilities

• Conduct analysis of business objectives and audience preferences to create a data-driven content strategy
• Develop and maintain a cohesive content calendar while collaborating with various teams to align content with broader campaigns
• Implement analytics to track KPIs and optimize content strategies across key platforms to enhance visibility and engagement

Required Qualifications

• Over 5 years of content marketing experience, preferably in a B2B SaaS environment
• Proven ability to create engaging content tailored to specific audiences, supported by a diverse portfolio
• Experience with analytics tools for measuring content effectiveness and optimizing performance
• Skilled in developing multichannel content strategies, including social media and email marketing
• Experience in creating content across earned, owned, and paid channels