Customer Retention Marketing Manager

Job Summary

A company is looking for a Customer Retention Marketing Manager.

Key Responsibilities:

• Develop and implement comprehensive lifecycle marketing strategies to increase customer retention and loyalty
• Oversee email and SMS channel management, including planning, execution, and optimization of campaigns
• Monitor, analyze, and report on key performance metrics to provide insights for continuous improvement

Required Qualifications:

• 5-7 years of experience in lifecycle marketing, customer retention, or a similar role in e-commerce or retail
• Proven track record of managing email and SMS marketing campaigns
• Strong understanding of email & SMS marketing platforms and customer data platforms
• Experience with segmentation, personalization, and A/B testing in lifecycle marketing campaigns
• Strong project management skills with the ability to manage multiple campaigns simultaneously