Data Scientist - Marketing

Job Summary

To support the Data Science team, the full-time Data Scientist - Marketing will advise on analysis techniques, collaborate with analytics engineers, and conduct exploratory analyses while working remotely or from the Lititz, PA office.

Key responsibilities

• Advising on analysis and modeling techniques to develop custom analytics models for actionable insights
• Collaborating with analytics engineers to implement advanced statistical methodologies and optimize business performance
• Maintaining and updating Media Mix Models (MMM) and conducting experiments to improve attribution models

Required qualifications

• Minimum 2 years of professional experience in Data Science or a PhD in a quantitative field
• Advanced proficiency in Python and SQL, with a strong foundation in statistical methods
• Hands-on experience with experimentation frameworks and causal inference methods
• Proven ability to partner with marketing teams to design and analyze experiments
• Experience building and refining Media Mix Models (MMM) and/or Multi-Touch Attribution (MTA) models