Demand Generation Specialist

Job Summary

To enhance the effectiveness of B2B/B2G campaigns, a part-time Demand Generation Specialist will write high-performing LinkedIn ad copy, collaborating remotely with marketing and design teams to produce conversion-focused content through the end of 2026.

Key responsibilities:

• Write LinkedIn ad variants aligned with campaign goals, including lead generation and webinar registrations
• Produce multiple copy angles per campaign to support testing and optimization
• Translate briefs into polished, on-brand copy while coordinating with design and marketing for compliance with brand guidelines

Required qualifications:

• Copywriting experience, particularly in paid social or digital advertising
• Proven experience writing LinkedIn ad copy or similar for B2B platforms
• Strong understanding of performance marketing principles, including A/B testing
• Demonstrated ability to create high-converting headlines, primary text, and CTAs
• Experience supporting lead generation campaigns such as webinars and gated assets