Digital Advertising Manager
Job Summary
A company is looking for a Digital Advertising Manager to lead its digital advertising strategy and drive audience engagement in the B2B food and beverage manufacturing sector.
Key Responsibilities
- Develop and execute SEM strategies across platforms like Google Ads and Bing Ads
- Manage paid social media ad campaigns on platforms including LinkedIn, Facebook, and YouTube
- Monitor and report on campaign performance using analytics tools, providing actionable insights
Required Qualifications
- Minimum of 3 years in managing SEM and paid social media campaigns, preferably in a B2B or SaaS environment
- Strong understanding of Google Analytics and other analytics/advertising platforms
- Expertise in bid management, keyword research, ad targeting, and campaign optimization
- Experience with A/B testing and conversion rate optimization (CRO)
- Experience with marketing automation tools is a plus
COMPLETE JOB DESCRIPTION
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