Director Lifecycle Marketing

Location: Remote

Compensation: Salary

Staff Reviewed: Thu, Aug 29, 2024

This job expires in: 17 days

Job Category: Marketing

Weekly Hours: Full Time

Employment Status: Permanent

Career Level: Experienced, Senior Level

Job Summary

A company is looking for a Director, Lifecycle Marketing.

Key Responsibilities:

Lead the strategy for lifecycle programs involving a mix of push, in-app, email, and SMS to improve client quality
Build and support a team of lifecycle marketers
Monitor performance, generate hypotheses, and execute experiments to enhance marketing strategies

Required Qualifications:

10+ years of experience in developing complex lifecycle/CRM programs
Strong leadership presence and ability to earn trust with stakeholders
Expertise in marketing automation/CRM systems and customer segmentation strategies
Comfort with ambiguity and ability to identify emerging opportunities
Experience in high growth companies and knowledge of the Crypto industry is advantageous

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