Director of Growth Marketing

Job Summary

A company is looking for a Director of Growth and Demand Generation to lead customer acquisition and demand generation efforts.

Key Responsibilities

• Develop and execute comprehensive growth strategies for B2C and B2B markets
• Lead a campaign team to create and optimize integrated marketing campaigns
• Utilize analytics to track performance metrics and identify growth opportunities

Required Qualifications

• Bachelor's degree in marketing or equivalent experience
• 7+ years of experience in growth marketing or demand generation, preferably in a SaaS environment
• Proficiency in digital marketing and marketing automation platforms
• Experience in optimizing buyer journey activation across touchpoints
• Strong analytical skills for data-driven decision-making