Director of Lead Generation
Job Summary
A company is looking for a Director of Lead Generation to create scalable lead generation channels.
Key Responsibilities
- Lead demand and lead generation planning efforts, including multi-channel campaigns
- Experiment with and optimize lead generation channels to increase lead volume and reduce acquisition costs
- Oversee the Lead Generation Manager and collaborate with sales and marketing teams to improve lead quality and conversion
Required Qualifications
- 6-9 years of marketing experience
- 2-3 years of management experience
- Proven ability to scale paid B2B inbound lead generation efforts
- Experience with a variety of lead generation channels
- Bachelor's degree preferred
COMPLETE JOB DESCRIPTION
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Company Overview
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