Director of Shopper Marketing

Job Summary

A company is looking for a Director of National Shopper & Channel Marketing to drive shopper marketing initiatives and strategic retailer partnerships.

Key Responsibilities

• Lead the strategic planning and development of in-store point-of-sale (POS) materials
• Develop and implement a comprehensive channel marketing strategy for food service and on-premise accounts
• Build strong relationships with key retailers and food service accounts to drive growth initiatives

Required Qualifications

• 8+ years of experience in consumer packaged goods, particularly in shopper or channel marketing
• 2+ years of experience as a people manager
• Deep understanding of the retail landscape and in-store activation strategies
• Experience with vendor management, costing, and negotiation
• Proficient in Google Suite and Microsoft Suite, with experience in team collaboration tools