Executive Director of Paid Media
Job Summary
A company is looking for an Executive Director of Paid Media and Web.
Key Responsibilities
- Develop, implement, and optimize comprehensive B2B digital acquisition campaigns across various channels
- Manage budgets to drive spend efficiency and improve ROI, ROAS, and ROMI
- Oversee the planning, design, execution, and maintenance of the company website to enhance user experience and conversion rates
Required Qualifications
- Bachelor's degree in marketing, business administration, communications, or related field; Master's preferred
- 10+ years of experience leading paid media and website strategy
- Experience in B2B or B2C environments supporting full-funnel go-to-market strategies
- Demonstrated ability to build and optimize websites and digital experiences
- Familiarity with media and web trends, technologies, and best practices
COMPLETE JOB DESCRIPTION
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Company Overview
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