Lead Data Scientist
Job Summary
A company is looking for a Lead Data Scientist, Marketing Mix Modeling.
Key Responsibilities
- Build descriptive and predictive Media Mix Models to measure marketing impact and optimize programs
- Develop and execute strategies for the Marketing team using quantitative analysis and data mining
- Collaborate with cross-functional teams to influence marketing strategy and investment decisions
Required Qualifications
- 4+ years of experience in Marketing Data Science, focusing on Media Mix Modeling and data-driven attribution
- Experience with data querying languages (e.g., SQL) and scripting languages (e.g., Python)
- Familiarity with experimentation and causal inference methods
- Proficiency in BI tools such as Looker or Tableau
- Previous experience in a marketplace or eCommerce business
COMPLETE JOB DESCRIPTION
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