Lead Generation and Lifecycle Marketing Manager
Location: Remote
Compensation: To Be Discussed
Staff Reviewed: Thu, Nov 21, 2024
This job expires in: 17 days
Job Summary
A company is looking for a Lead Generation and Lifecycle Marketing Manager to drive growth and engagement across B2C and B2B channels.
Key Responsibilities
- Develop and execute strategies for growing consumer email and contact lists
- Build and manage contact lists of pediatricians, health professionals, and school staff
- Design and execute targeted B2B nurture campaigns to drive sales leads
Qualifications
- 5+ years of experience in lead generation or lifecycle marketing, ideally in healthcare or education
- Proven experience in managing B2C and B2B contact lists
- Hands-on experience with email marketing platforms and CRM tools
- Experience in managing content within a CMS
- Analytical mindset with experience in A/B testing and data analysis
COMPLETE JOB DESCRIPTION
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