Lifecycle Marketing Manager

Location: Remote
Compensation: To Be Discussed
Staff Reviewed: Wed, Aug 28, 2024
This job expires in: 7 days

Job Summary

A company is looking for a Lifecycle Marketing Manager.

Key Responsibilities:
  • Develop and execute multichannel customer lifecycle marketing campaigns to drive user activation, engagement, and retention
  • Analyze user behavior data to identify opportunities for improving the customer journey and maximizing lifetime value
  • Collaborate with cross-functional teams to ensure a seamless and personalized user experience

Required Qualifications:
  • Deep understanding of the customer lifecycle and how to optimize each stage for engagement, activation, and retention
  • Ability to interpret user behavior data, identify trends and opportunities, and continuously test and refine lifecycle campaigns
  • Skilled in leveraging marketing automation tools and platforms to power personalized, scalable lifecycle programs
  • Strong communication and interpersonal skills to work effectively with product, growth, and customer success teams
  • Capacity to develop and execute comprehensive lifecycle strategies aligned with broader business objectives

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