Lifecycle Marketing Manager

Job Summary

Focused on prospect marketing, the full-time remote Lifecycle Marketing Manager will build and execute targeted email, SMS, and push campaigns in Iterable to drive trial starts and conversions, requiring 3+ years of hands-on Iterable experience.

Key responsibilities

• Build and execute lifecycle campaigns across email, SMS, and push in Iterable
• Own day-to-day execution of lead nurture, trial conversion programs, and promotional campaigns
• Monitor funnel performance and report on key prospect metrics while supporting A/B testing initiatives

Required qualifications

• 3+ years of lifecycle or CRM marketing experience focused on prospect or acquisition marketing
• 3+ years of hands-on Iterable experience (journeys, triggers, segmentation, A/B testing)
• Strong understanding of prospect segmentation and conversion-focused messaging
• Detail-oriented with strong QA instincts
• Ability to manage multiple campaigns in a fast-paced environment