Marketing Operations Specialist
Job Summary
A company is looking for a Marketing Operations Specialist responsible for developing and executing marketing activities to engage and retain customers.
Key Responsibilities
- Develop and execute nurturing marketing activities to drive engagement and retention
- Manage monthly newsletters and automated email workflows to deliver relevant content
- Monitor website analytics and conduct A/B testing for optimization
Required Qualifications
- Bachelor's degree in marketing, business, communications, or a related field
- 3-5 years of experience in digital, operations, or marketing automation in the B2B SaaS industry
- Proficiency with marketing tech stack including web analytics and CRM systems
- Strong analytical skills with experience in data segmentation and performance measurement
- Basic knowledge of UX principles and project management skills
COMPLETE JOB DESCRIPTION
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