Marketing Specialist

Job Summary

Supporting retail marketing initiatives, the full-time Marketing Specialist will manage co-op program activities, develop marketing collateral and social media strategies, and provide operational support while working in a hybrid environment from Columbia, MO.

Key responsibilities

• Lead the creation and management of co-op activities and collateral, including performance measurement and reporting to OEMs
• Identify ongoing marketing needs and enhance marketing collateral based on customer and sales feedback
• Design and execute social media strategies for multiple dealership accounts, monitoring performance for optimal engagement

Required qualifications

• Bachelor's degree in marketing or a related field is required
• At least 1 year of professional experience in marketing is preferred
• Experience with marketing platforms, social media management, and inventory systems
• Strong organizational and multitasking skills
• Ability to work cross-functionally in a dynamic environment