MarTech Analyst

Job Summary

Owning the measurement infrastructure for lifecycle marketing, the contract MarTech Analyst will manage the Customer Data Platform, attribution stack, and event taxonomy while working remotely from anywhere in South America.

Key responsibilities

• Maintain and evolve the event taxonomy across various sources, ensuring data quality and governance
• Diagnose channel performance using the multi-touch attribution platform and build feedback loops for media spend decisions
• Develop the measurement layer for growth experiments, ensuring integrity and statistical validity of success metrics

Required qualifications

• Deep experience managing a Segment CDP workspace and event schemas
• Hands-on experience with Rockerbox or comparable marketing attribution platforms
• Proficiency in SQL with the ability to write complex analytical queries
• Strong Python skills for data manipulation and automation
• Experience with AI tools, particularly in building automated analysis pipelines or workflows