Measurement Lead

Job Summary

Owning the measurement strategy for CTV and performance TV investments, the full-time Measurement Lead will develop frameworks, collaborate with cross-functional teams, and translate complex data into actionable insights, all while working remotely with occasional in-office collaboration.

Key responsibilities

• Develop the end-to-end measurement strategy for tvScientific campaigns, including incrementality and attribution
• Design and operationalize standard reporting and experimentation frameworks for priority advertisers
• Collaborate with Sales and CS to diagnose performance and create compelling client-ready narratives and recommendations

Required qualifications

• 7+ years of experience in marketing science, media analytics, or performance measurement
• Deep experience with incrementality testing and performance diagnostics for digital and/or CTV campaigns
• Strong SQL/Excel skills and familiarity with BI and visualization tools
• Proven ability to work cross-functionally with Sales, Product, and Engineering
• Bachelor's degree in a relevant field such as Business or Marketing, or equivalent experience