Online Marketing Manager

Job Summary

A company is looking for an Online Marketing Manager to lead marketing strategies for online programs.

Key Responsibilities

• Develop and execute marketing strategies and asset development for online programs
• Analyze campaign performance for lead generation and student enrollment
• Collaborate with faculty, staff, and partners to understand target audiences and optimize marketing efforts

Required Qualifications

• Bachelor's degree required
• 4+ years of experience in marketing or a related field
• Experience in digital marketing, budget management, and performance analytics
• Broad knowledge of performance marketing and A/B testing
• Experience in higher education marketing preferred