Paid Media Director

Job Summary

A company is looking for a Paid Media Director responsible for driving customer acquisition and revenue growth through performance marketing channels.

Key Responsibilities

• Develop and execute a comprehensive paid media strategy across various digital channels
• Oversee budget planning and allocation to maximize ROI and efficiency metrics
• Collaborate with analytics teams to establish KPIs and report on campaign performance

Qualifications

• 8+ years of experience in digital marketing with a focus on paid media, including 3+ years in a leadership role
• Proven track record of managing large-scale budgets and delivering measurable results
• Deep expertise in paid search, paid social, and programmatic platforms
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• Experience in fast-paced, high-growth environments, ideally in subscription-based or e-commerce businesses