Paid Media Manager
Job Summary
Owning the paid acquisition strategy, the full-time remote Paid Media Manager will manage campaign execution across Meta, Google, LinkedIn, and dental channels, focusing on metrics such as CAC, ROAS, and demo-set volume.
Key Responsibilities
- Develop and execute full-funnel paid media strategy while managing campaign structure, targeting, bidding, and budget allocation
- Optimize performance by owning CAC, ROAS, and demo-set targets, running weekly optimization cycles, and improving conversion paths
- Collaborate with creative teams to produce high-performing ad content and maintain performance dashboards with regular reporting
Required Qualifications
- 4-6 years of hands-on paid media experience in B2B SaaS
- Expertise in Google Ads and Meta Ads Manager; proficiency with LinkedIn Campaign Manager
- Strong understanding of efficiency metrics such as CAC, ROAS, and CPA
- Deep knowledge of conversion tracking, including pixels and UTM discipline
- Experience with both SMB and enterprise account-based marketing strategies
Complete Job Description
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