Paid Media Program Manager

Job Summary

To support high-performing paid media initiatives, the remote contract Paid Media Program Manager will build scalable frameworks, establish governance models, and lead the launch of new media channels across the organization.

Key responsibilities

• Lead the identification and launch of emerging paid media channels, including niche platforms
• Develop structured go-to-market frameworks, including audience strategy and performance benchmarks
• Build and manage governance models for audience segmentation and data activation processes

Required qualifications

• Strong expertise in multi-channel paid media strategy and activation frameworks
• Solid understanding of marketing technology ecosystems, including audience segmentation and data flows
• Proven experience in program management and leading cross-functional initiatives
• Ability to design repeatable processes and scalable operational frameworks
• Analytical mindset with experience defining success metrics and measuring program impact