Paid Media Specialist

Job Summary

A company is looking for a Paid Media Specialist to execute and optimize paid media campaigns across various platforms.

Key Responsibilities

• Manage the lifecycle of paid media projects, including planning, launching, monitoring, and optimizing campaigns
• Collaborate with internal teams to align paid media strategies with business goals and ensure compliance with messaging standards
• Analyze campaign performance metrics and provide actionable insights to improve ROI, CPA, and engagement rates

Required Qualifications

• 3+ years of hands-on paid media experience in a B2C focused brand
• Proficient in using tools such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and TikTok Ads
• Strong proficiency in SEO and conducting thorough keyword research
• Experience in start-up or early-stage environments with little defined infrastructure
• Bachelor's degree in Communications, Marketing, or relevant fields, or 2+ years of additional experience in lieu of a degree