Paid Search Specialist

Job Summary

A company is looking for a Paid Search Specialist to develop and implement paid search initiatives for North America Commerce.

Key Responsibilities

• Manage the paid search strategy to meet performance KPIs
• Establish benchmarks and develop a measurement strategy for overall performance
• Collaborate with the marketing team to enhance the full funnel marketing strategy

Required Qualifications

• Bachelor's degree in Marketing, Business, Advertising, or equivalent
• 3+ years of hands-on experience in paid search for a B2C eCommerce brand
• Strong proficiency in Google Ads, Microsoft Ads, and Merchant Center
• Track record of implementing and measuring successful marketing strategies
• Strong understanding of Google Analytics