Performance Marketing Director

Job Summary

A company is looking for a Performance Marketing Director to drive patient acquisition and engagement.

Key Responsibilities

• Develop and own the performance marketing strategy for patient acquisition and retention
• Launch and optimize multi-channel marketing campaigns across platforms like Google Ads and social media
• Manage the performance marketing budget and provide regular forecasts to leadership

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of experience in performance marketing, particularly in DTC customer acquisition
• Proven track record in managing and scaling paid media campaigns
• Strong analytical skills with expertise in marketing analytics tools
• Experience working with or managing external agencies