Performance Marketing Lead

Job Summary

A company is looking for a Performance Marketing Lead to drive growth through paid media channels.

Key Responsibilities

• Develop and execute a data-driven performance marketing strategy aligned with growth goals
• Manage and optimize paid media campaigns across multiple channels to improve performance and ROI
• Analyze campaign performance metrics and provide actionable insights to refine marketing efforts

Required Qualifications

• 5+ years of experience in scaling paid media campaigns with a strong understanding of performance marketing
• Expertise in managing Meta and Google Ads
• Proven experience in conversion rate optimization (CRO) and running A/B tests
• A holistic view of growth marketing, including exposure to product marketing and retention marketing
• Proven ability to work in dynamic, high-velocity environments