Performance Marketing Lead

Job Summary

A company is looking for a Performance Marketing Lead to drive growth marketing strategies and oversee paid media campaigns.

Key Responsibilities

• Develop and execute a performance marketing strategy aligned with company goals
• Lead hands-on execution of paid media channels, primarily Google Ads, and optimize campaign performance
• Oversee Conversion Rate Optimization (CRO) for paid funnels, including analysis and A/B testing

Required Qualifications

• 5+ years of hands-on experience in performance marketing, particularly in B2C environments
• Strong understanding of PPC campaign mechanics and lead generation
• Proven track record of developing efficient acquisition programs focused on profitability metrics
• Experience with data analysis and making data-driven marketing decisions
• Entrepreneurial mindset with a passion for building and optimizing marketing processes in a startup environment