Principal Campaign Strategist

Job Summary

A company is looking for a Principal Campaign Strategist to deliver data-driven marketing strategies for clients.

Key Responsibilities

• Develop personalized, data-driven omnichannel campaign strategies aligned with client objectives
• Conduct in-depth analyses of existing campaigns and provide actionable insights for performance improvement
• Manage campaigns end-to-end, ensuring alignment with client goals and robust performance tracking

Required Qualifications

• 8+ years in a marketing strategy or campaign management role, preferably in SaaS or digital marketing
• Experience in creating and optimizing personalized campaigns across email, SMS, and paid media
• Proficiency in marketing platforms, including customer data platforms and analytics tools
• Strong analytical skills with experience in A/B testing and ROI analysis
• Bachelor's degree in Marketing, Business, Data Analytics, or a related field; advanced degrees or certifications are a plus