Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to drive growth through referrals and partnerships in the healthcare sector.

Key Responsibilities

• Develop and execute marketing strategies to grow referrals and partnerships
• Define messaging and positioning for referring providers and strategic partners
• Lead go-to-market execution for new partnership initiatives and create scalable marketing resources

Required Qualifications

• Bachelor's degree or relevant experience
• 4+ years of experience in product marketing or partner marketing, preferably in healthcare or SaaS
• Hands-on experience with ABM tools such as Demandbase or 6sense
• Strong understanding of go-to-market strategies and product positioning
• Excellent analytical skills to measure marketing performance