Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to lead consumer outbound campaigns and go-to-market strategies.

Key Responsibilities

• Develop and execute go-to-market strategies, including metrics for success and integrated launch planning
• Collaborate with cross-functional partners on outbound marketing strategies to enhance awareness and engagement
• Influence product strategies and narratives using data insights while managing both strategic and tactical responsibilities

Required Qualifications

• 10+ years of experience in product, brand, or growth marketing, preferably in the tech/software industry
• Experience in building go-to-market strategies and launching new products across various channels
• Proven project management skills with experience in collaborating with cross-functional teams
• Ability to develop marketing assets/content for diverse audiences
• Experience in conducting competitive analyses and market research for actionable insights