Product Owner Marketing Experimentation

Location: Remote
Compensation: To Be Discussed
Staff Reviewed: Thu, Oct 24, 2024
This job expires in: 20 days

Job Summary

A company is looking for a Product Owner, Marketing Experimentation to drive a culture of experimentation focused on digital experiences.

Key Responsibilities
  • Develop and execute strategies to increase conversion rates on digital platforms
  • Manage the end-to-end testing roadmap, including A/B tests and performance analysis
  • Collaborate with various teams to identify and implement digital marketing testing opportunities

Required Qualifications
  • Bachelor's degree in Business, Marketing, Communications, or a related field
  • 3-6 years of experience in digital/marketing/media analytics
  • Familiarity with tools such as Sitecore, Adobe Target, and JIRA
  • Experience with data analysis tools like Tableau and Microsoft Excel
  • Knowledge of digital marketing strategies and conversion optimization

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