Product Owner Marketing Experimentation
Location: Remote
Compensation: To Be Discussed
Staff Reviewed: Thu, Oct 24, 2024
This job expires in: 20 days
Job Summary
A company is looking for a Product Owner, Marketing Experimentation to drive a culture of experimentation focused on digital experiences.
Key Responsibilities
- Develop and execute strategies to increase conversion rates on digital platforms
- Manage the end-to-end testing roadmap, including A/B tests and performance analysis
- Collaborate with various teams to identify and implement digital marketing testing opportunities
Required Qualifications
- Bachelor's degree in Business, Marketing, Communications, or a related field
- 3-6 years of experience in digital/marketing/media analytics
- Familiarity with tools such as Sitecore, Adobe Target, and JIRA
- Experience with data analysis tools like Tableau and Microsoft Excel
- Knowledge of digital marketing strategies and conversion optimization
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