Remote Digital Advertising Senior Strategist

Location: Illinois, Indiana, New York, North Carolina, Pennsylvania

Compensation: To Be Discussed

Staff Reviewed: Tue, Nov 10, 2020

This job expires in 6 days

Job Category: Marketing

Remote Level: 100% Remote

Employer Type: Employer

Career Level: Experienced

Education Level: Bachelors

Job Summary

A biotechnology company is filling a position for a Remote Digital Advertising Senior Strategist.

Must be able to:

  • Use SEM/PPC best practices to deliver efficient and effective global campaigns with maximum return on investment (ROI)
  • Coordinate across multidisciplinary teams to deploy and manage various digital campaigns in multiple countries and languages
  • Develop/analyze creative advertising copy and perform ongoing keyword discovery, expansion, and optimization

Qualifications for this position include:

  • Bachelor's degree or above
  • Google Ads certified
  • 1-2 years’ experience creating, executing, and optimizing paid search campaigns
  • Strong knowledge of SEM/PPC best practices
  • Experience with website analytics tools (e.g, Adobe Analytics, Google Analytics, NetInsight, Omniture, WebTrends)
  • Familiarity with A/B and multivariate experiments