Job Summary
An information technology company is in need of a Remote Digital Marketing Director.
Candidates will be responsible for the following:
- Guiding our web customer journey strategy: helping identify which personas our website will serve, what content those personas need
- Working with Product Marketing, Content Marketing & Account-Based Marketing to create website content to support buyer’s journey
- Driving SEO: Understanding what our prospects are searching for, then working to align our content & conversion strategy
Skills and Requirements Include:
- 8+ years in a similar role covering a similarly broad scope of digital marketing channels in a fast-growing and dynamic company
- Several years experience in an enterprise/sales lead environment
- Familiarity with our current CMS, Hubspot, and our CRM, Salesforce (or a strong passion for mastering both)
- In-depth knowledge of SEO, SEM, content syndication, email marketing, and paid social
