Job Summary
A healthcare company is filling a position for a Remote Digital Marketing Manager in Charlotte.
Must be able to:
- Drive company’s demand generation initiatives across a variety of digital channels, including paid search, paid social, account-based advertising platforms, social media, the website and SEO/SEM
- Oversee all paid search campaigns, including keyword research, keyword selection, ad copy creation, campaign execution, bid management, campaign strategy and optimization
- Oversee all paid social campaigns including the development of ad copy, A/B variations, optimizations, and performance analysis
Position Requirements Include:
- BA/BS in Marketing, Communications, Journalism or a related field
- Experience with marketing automation, email marketing, and other related platforms
- Minimum 5-7 years of experience in a marketing role where digital marketing management is part of the daily responsibilities
- Demonstrated social media proficiency
- Ability to manage all display media campaigns across various channels, including Google, Rollworks, etc
- Ability to execute the digital aspects of a campaign, including testing and personalization of emails, landing pages, and marketing automation programs
