Remote Freelance or Contractor Senior Digital Marketing Manager

Location: Nationwide

Compensation: To Be Discussed

Staff Reviewed: Thu, Oct 08, 2020

This job expires in 16 days

Remote Level: 100% Remote

Weekly Hours: Full Time

Employer Type: Employer

Education Level: Bachelors

Job Summary

A provider of energy software needs applicants for an opening for a Remote Freelance or Contractor Senior Digital Marketing Manager.

Candidates will be responsible for the following:

  • Initiating, creating, and executing marketing automation strategies to support Company's three business units – oil & gas analytics, trading & risk, and business automation
  • Developing and maintaining methodologies and standards on marketing automation, ABM and nurture campaigns while collaborating with Digital Marketing and Integrated Marketing Teams
  • Developing and executing an email marketing program, including segmentation, testing and deployment and continually evaluating these for improvements

Position Requirements Include:

  • Demonstrated expertise in marketing automation, ABM and digital marketing channel mix and best practices
  • BS/MS degree in marketing or a related field
  • Expertise in marketing automation tools like Pardot, Hubspot or Marketo
  • Experience in marketing analytics tools like Pardot Einstein and B2B Marketing Analytics and CRM like Salesforce
  • Experience in identifying target audiences and devising email marketing campaigns that engage, inform, and motivate
  • Experience with A/B and multivariate testing