Remote Lead Marketing Analytics Analyst

Location: Nationwide
Compensation: To Be Discussed
Staff Reviewed: Fri, Sep 23, 2022
This job expires in: 20 days

Job Summary

An automotive company has a current position open for a Remote Lead Marketing Analytics Analyst.

Candidates will be responsible for the following:

  • Leading analysis of marketing channel performance and interactions across the customer car-buying journey
  • Developing robust analytical and attribution methodologies to measure marketing efficacy and attribute to customer value delivery
  • Partnering with Analytics Engineering to facilitate robust campaign and behavioral measurement

Must meet the following requirements for consideration:

  • 5+ years experience as a data analyst
  • Experience leading cross-functional analytics initiatives
  • Intermediate to expert proficiency with SQL and/or other programming languages (R, Python) to extract and analyze data
  • Digital analytics tools such as Adobe Analytics or Google Analytics
  • Experience with marketing analysis methodologies and measurement strategy
  • Experience with data visualization tools such as Tableau (preferred), Power BI, Looker, Domo, or R-Shiny

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