Job Summary
A financial aid company has a current position open for a Remote Marketing Automation Specialist.
Individual must be able to fulfill the following responsibilities:
- Measure results and benchmarking to optimize lead-nurturing workflows to increase conversion
- Develop and own a holistic omni-channel messaging strategy that optimizes the student path to application submission
- Adhere to marketing opt-out regulations, GDPR, and unsubscribe suppression lists
Applicants must meet the following qualifications:
- 2+ years of related work experience
- Strong analytical skills
- Experience working with email service providers, transactional sends, managing email campaigns, and reporting results
- Extensive digital marketing experience with a focus on churn, retention, email, and loyalty marketing