Remote Marketing Automation Specialist

Job is Expired
Location: New York
Compensation: To Be Discussed
Staff Reviewed: Wed, Feb 03, 2021

Job Summary

A financial aid company has a current position open for a Remote Marketing Automation Specialist.

Individual must be able to fulfill the following responsibilities:

  • Measure results and benchmarking to optimize lead-nurturing workflows to increase conversion
  • Develop and own a holistic omni-channel messaging strategy that optimizes the student path to application submission
  • Adhere to marketing opt-out regulations, GDPR, and unsubscribe suppression lists

Applicants must meet the following qualifications:

  • 2+ years of related work experience
  • Strong analytical skills
  • Experience working with email service providers, transactional sends, managing email campaigns, and reporting results
  • Extensive digital marketing experience with a focus on churn, retention, email, and loyalty marketing

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