Job Summary
A software development company has an open position for a Remote Marketing Manager.
Core Responsibilities Include:
- Owning all marketing activities including product marketing (sales collateral, case studies), PR, owned channels (website, blog), and social media
- Coordinating with leadership, sales, product and customer success to drive new outbound and inbound deal flow and support the progression of existing deals in pipeline
- Driving “Account Based Marketing” for healthcare enterprise risk-bearers (payers, providers, managed care organizations) who are solving for value-based care
Qualifications for this position include:
- Excellent listening skills to identify and drive toward clear, actionable outcomes
- Self-sufficient and able to execute marketing activities without complete reliance on 3rd party agencies or resources
- Clear communication and ability to transform ambiguous concepts and feedback into clear marketing language, value propositions and collateral
- Quick learner of technology, industry landscape and company positioning quickly
- Has owned marketing in a fast-moving, dynamic environment, like a healthcare-focused startup