Job Summary
A software company has a current position open for a Remote Marketing Software Demand Generation Director.
Core Responsibilities Include:
- Developing multi-channel demand-gen programs
- Creating campaign messaging, content, and channel strategy
- Employing best practices to achieve growth goals
Qualifications for this position include:
- 10+ years of experience in demand generation and for B2B tech or SaaS companies
- Track record of success working with a B2B sales team
- Data-driven leader that has experience developing a KPI framework
- Understanding of ABM, segmentation, revenue attribution, influence and ROI
- Experience with Salesforce.com and Hubspot or other marketing automation platforms
- Experience with scaled acquisition including affiliate marketing