Job Summary
A marketing and media agency is searching for a person to fill their position for a Remote Paid Search Lead in Grand Rapids.
Candidates will be responsible for the following:
- Planning & managing Paid Search (PPC/SEM) campaigns, including account setup, strategy development, organization, etc
- Overseeing ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets
- Using reporting, analytics, and trend tools, including Google Analytics, comScore, and Compete
Must meet the following requirements for consideration:
- 3+ years of experience managing large-scale, complex paid search campaigns
- Well versed in success measurements, specifically in Branding/Awareness and Direct Response
- In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting
- Experience with AdWords
