Remote Paid Search Manager

Location: Connecticut, New York

Compensation: Salary

Staff Reviewed: Tue, Apr 27, 2021

This job expires in: 21 days

Job Category: Marketing

Remote Level: 100% Remote

Employer Type: Employer

Career Level: Experienced

Education Level: Bachelors

Job Summary

An insurance company needs applicants for an opening for a Remote Paid Search Manager.

Core Responsibilities Include:

  • Performing daily execution & management of paid search campaigns on Google AdWords, Bing & other search platforms
  • Monitoring keyword bids, daily & monthly budget caps, impression share, quality score & other important account metrics
  • Optimizing smart bidding strategies (TCPA and TROAS), account structures, Google betas & landing pages

Position Requirements Include:

  • B.A. or B.S. in Marketing or related field
  • 3 years of relevant work experience
  • Full understanding of Google Ads, Google Ads Editor, Microsoft Ads, Microsoft Ads Editor, and paid search platforms
  • Proficient in keyword planning, account setup, smart bidding strategy, audience targeting, demographic and device segmentation
  • Strong understanding of quality score, CPCs, CVR, auction insights, etc

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