Job Summary

An insurance company needs applicants for an opening for a Remote Paid Search Manager.

Core Responsibilities Include:

• Performing daily execution & management of paid search campaigns on Google AdWords, Bing & other search platforms
• Monitoring keyword bids, daily & monthly budget caps, impression share, quality score & other important account metrics
• Optimizing smart bidding strategies (TCPA and TROAS), account structures, Google betas & landing pages

Position Requirements Include:

• B.A. or B.S. in Marketing or related field
• 3 years of relevant work experience
• Full understanding of Google Ads, Google Ads Editor, Microsoft Ads, Microsoft Ads Editor, and paid search platforms
• Proficient in keyword planning, account setup, smart bidding strategy, audience targeting, demographic and device segmentation
• Strong understanding of quality score, CPCs, CVR, auction insights, etc