Job Summary

We are Appfire, the largest global provider of award-winning Atlassian apps! Our portfolio of trusted product brands includes more than 100 purpose-built apps loved by thousands of teams and millions of users worldwide.

Amplified by our partnership and strategic investment from private equity powerhouse Silversmith Capital Partners, a recent surge of marquee brand acquisitions, and an additional $100M investment from TA Associates, Appfire is uniquely poised to accelerate our leadership position within the billion-dollar Atlassian app market.

Come be a part of our Appfire family for this amazing journey!

Location: Your manager works remotely, and you'll also be able to work remotely from anywhere in the US.

Job Purpose and Overview

Appfire is looking for an exceptional Product Marketing Manager to join our fast growing team. YOU are an inspirational story-teller, gifted writer, and skilled product evangelist with a love for translating product features and benefits into compelling customer messaging. YOU pride yourself in having extremely high standards for your own work, and you have a passion for continuous improvement. YOUR messaging skills and ability to produce engaging advocacy and advice across a myriad of products are only matched by your love of a well-crafted brand voice and your desire to work within a fast-paced, startup-like environment.

In this cross-functional role, YOU will do what you do best: use your incredible writing, story-telling, and presentation skills to help educate and inform customers, potential customers, and industry partners about the features, benefits, and business case value of our apps. YOU will work directly within our product teams to develop a deep expertise of our technical products and serve as the marketing team liaison to ensure that our marketing calendar aligns with the product release roadmap. YOU will be a leader within the marketing team to help set team priorities to ensure timely and effective product launches.

YOU will be on the forefront of all customer communication, using your deep technical product expertise and creative energy to craft compelling product messaging in alignment with a wide array of customer-facing marketing materials including web pages, product marketplace listings, case studies, email marketing, paid search, landing pages, product guides and documentation, partner channel webinars, videos, tradeshow materials and presentations, user groups, blog posts, product books, and more.

What You'll Accomplish:
Owning the customer-facing messaging for our products across a range of channels and platforms.
Working closely with internal product teams to develop a deep understanding of product features and benefits.
Translating product functionality and technical use cases into compelling business cases and product messaging.
Talking directly with customers to gather product feedback, understand use cases, and share exciting updates.
Using your technical product expertise and stellar writing skills to ensure that marketing materials and campaigns are aligned with both our corporate vision and our customers' business needs including web pages, product marketplace listings, case studies, email marketing, paid search, landing pages, product guides and documentation, partner channel webinars, videos, tradeshow materials and presentations, user groups, blog posts, product books, and more.
Serving as a liaison between the marketing team and product teams to ensure that marketing promotions and plans align with product release roadmaps for both new and major releases.
Participating in the development of, and drafting content for, strategic marketing materials and educational assets to enable product sales by industry partners.
Working with leadership to create and maintain brand messaging guides that complement our internal design style guides to define the voice and tone for our product marketing copy.
Collaborating with marketing, product, support, and executive management to help define the product positioning and product marketing strategy for a cross section of our apps portfolio.
Conducting competitor analysis to better understand the relative strengths and weaknesses of our brands and products.
Constantly working to improve messaging and marketing content through well planned A/B tests.
Understanding and influencing the marketing metrics that drive growth for Appfire.

About You:
Minimum of five (5) years of combined product marketing, promotional copywriting, and technical product evangelism experience required.
Bachelor degree in marketing, communications, business administration, or related field required.
Must have demonstrable experience writing compelling and effective marketing and instructional content for multiple technical products; samples will be required.
Ability to understand complex technical product features and functionality and translate them into inspirational business use cases and customer-facing messaging.
Top notch public speaking and presentation skills; you will represent our brands and products in a variety of situations, including webinars and tradeshow presentations.
Hands on experience with content marketing, email marketing, and paid search.
Ability to understand the complex intricacies and implications of having many intertwined automated promotional campaigns with advanced segmentation and ensuring that associated messaging works together in harmony.
Self-motivated and enthusiastic; incredibly high standards for your own work.
Ability to effectively prioritize, self-manage, and work independently, managing several tight deadlines at once.
Outstanding ability to learn quickly and execute swiftly and accurately in a fast-paced, technology-based environment.
Experience with content management software, email marketing platforms, data warehousing applications, and landing page creation software.
Experience working in an app marketplace as a downstream provider preferred.
Experience working in a marketing or advertising agency a plus.
Experience with Atlassian tooling, such as Trello, Jira, Bitbucket, and Confluence, a plus.
A portfolio of work (include on your resume when applying) that showcases your storytelling experience and campaign results.

Why a Career at Appfire?
Appfire is a global company of awesome humans working to help teams all over the world. We believe that bold ideas light the way for builders - just like us! Our culture embraces YOUR unique skills, while providing a collaborative, diverse environment that thrives on change and growth for the entire Appfire family! At Appfire, innovators are wanted!

We've Got You Covered:
As part of the Appfire team, in addition to a competitive full time salary, you'll also have the flexibility to work from your home office and enjoy benefits such as full company-paid health insurance, dental, flex spending accounts, a 401k program, company paid mobile phone and internet, and more.

Appfire is proud to be an Equal Opportunity Employer and we prohibit discrimination or harassment of any kind. We celebrate diversity and are committed to creating an inclusive environment for all employees.