Job Summary
A software development company is in need of a Remote Sales Campaigns Coordinator in Indianapolis.
Individual must be able to fulfill the following responsibilities:
- Build and measure the impact of marketing campaigns, account-based marketing (ABM), tradeshows/conferences, and field marketing events
- Create and own unique field marketing events that support our sales teams in sourcing and closing new business
- Manage company's ABM and direct mail efforts through Sendoso
Qualifications for this position include:
- 2+ years experience in a demand generation role
- Experience in B2B SaaS demand generation tactics
- Demonstrated understanding of tradeshow and conference marketing strategies and tactics
- Understanding of the marketing pipeline from top-of-funnel to closed-won new business
- Demonstrated understanding of and experience related to account-based marketing (ABM) programs
- Ability to ensure that the BDR and sales teams are fully equipped with content and materials for prospecting
