Job Summary
A software company is in need of a Remote Strategic Marketing Analyst.
Candidates will be responsible for the following:
- Working with Sales, Marketing, and Product leaders to develop, and maintain a comprehensive market segmentation
- Measuring ROI of marketing campaigns and digital advertising efforts
- Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement
Position Requirements Include:
- Bachelor’s degree required
- 3+ years work experience as a Marketing Analyst or similar role
- Good knowledge of MS Excel
- Proven analytical abilities
- Experience with sourcing data and using Salesforce/Pardot
- Experience and familiarity with Google Analytics